Peter is Vice President of Digital Marketing & Acquisition at T-Mobile, heading online discovery, marketing and direct to consumer sales. Prior to this role, Peter has served T-Mobile as VP Operations Management, and in an earlier stint, as Director of T-Mobile’s Corporate Strategy & Analysis group. In these roles, Peter has helped relaunch as part of T-Mobile’s Challenger Strategy after the AT&T deal breakup, drove T-Mobile’s channel and distribution strategy, and helped launch products like the Certified Open Box program and Walmart Family Mobile.   Peter joined T-Mobile from, where he led ecommerce for the Kindle device category (US .com sales), with additional responsibility for worldwide Kindle market planning. Peter draws on 20+ years of industry and consulting experience in ecommerce and operations management and enjoys innovating in the high tech space – from launching the world’s first open source production webserver on the IBM S390 mainframe to the early prototypes of the Kindle Fire.