John Durham is managing general partner of Catalyst, a strategy firm for digital start-ups and early-funding companies. A true industry veteran, most recently Durham served as executive vice president, business strategy at Carat Fusion for Carat's offices across the country, including New York, Boston, San Francisco, Chicago, and Los Angeles.
Before his stint at Carat Fusion, Durham was a founder of Pericles Communication, a political digital firm that helped advocacy and political groups tap into interactive marketing. Durham handled the online advertising strategy for five candidates, including the presidential and four senatorial races, and all five candidates won.
Prior to the launch of Pericles in 2003, Durham had been COO of Interep Interactive, which, under his direction, became the largest independent online ad sales company in the United States, and through co-marketing agreements, the largest internet rep company in the world. When Winstar Interactive was part of Winstar Communications, Durham joined in March of 1998 as VP of advertising sales. In 2000, Durham helped engineer the acquisition of Winstar Interactive Media by Interep Interactive, a unit of Interep (NASDAQ: IREP), one of the nation's largest radio rep firms.
Durham, a longtime resident of San Francisco, has been teaching advertising and marketing classes since 1992, and currently teaches advertising in the MBA program at the University of San Francisco. He also founded the Bay Area Interactive Group, an internet industry-networking group.