Senior Brand Manager - Coke Zero (August 2006 – Present) <br />Responsible for the general management of the U.S. Coke Zero business, which includes the development of: long term brand strategy, marketing initiatives, channel expansion plans, program commercialization operating plans and overall business management routines leveraging marketing research and financial analysis. Efforts have resulted in two consecutive years of growth exceeding 35% and numerous internal and external awards.<br /><br /><br />• Responsible for the overall management of the Coke Zero brand, including: management of a five person team; leadership of annual brand planning and budgeting processes; development of 2009 and 2010 brand positioning, architecture and ad campaigns; media planning; oversight of brand&acute;s business across all channels and regions.

Deloitte & Touche LLP 09/01/1997 - 08/31/1999<br />Atlanta<br />Staff Accountant - Audit Group, Finance/Accounting<br />Deloitte & Touche LLP 09/01/1999 - 11/30/2001Atlanta<br />Senior Accountant - Audit Group, Finance/Accounting<br />The Coca-Cola Company 12/31/2001 - 08/15/2003<br />Atlanta<br />Principal Auditor - Corporate Audit Dept, Finance/Accounting<br />The Coca-Cola Company 08/01/2005 - 08/19/2006<br />Atlanta<br />Associate Brand Manager - Diet Coke, Marketing<br />The Coca-Cola Company 08/19/2006 - 07/14/2007<br />Atlanta<br />Assoc Brand Manager: Coca-Cola Zero, Marketing<br />The Coca-Cola Company 07/14/2007 - 01/31/2009<br />Atlanta<br />Brand Manager - Coca-Cola Zero, Marketing<br />Coca-Cola North America 02/01/2009 - 04/22/2009<br />Atlanta<br />Senior Brand Manager - Coke Zero, Marketing<br />Educational Background<br />University of Georgia 09/01/1993 - 06/21/1997<br />University/Bachelors degree<br />Accounting<br />Northwestern University 09/01/2003 - 06/26/2005<br />Postgraduate/Masters degree<br />Marketing and Finance

Father of a very independent (but amazing) 2 year-old daughter (Abigail). Avid cyclist (whenever I can find time), passionate UGA Football fan and self-proclaimed wine enthusiast. Also, probably the only person at the entire conference that's not on Facebook!

Summits Attended

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