Jonathon Shaevitz is a media technology veteran, having led multiple ad-tech companies, served on numerous boards and provided consultancy for dozens of organizations. He is currently the President and COO of Adomik, a provider of programmatic advertising analytics and yield management platform for media sellers.
Prior to Adomik, Jonathon was the CEO of Upfront Digital Media (formerly Legolas Media), a leader in programmatic marketing solutions for companies including General Mills, JP Morgan/Chase, Audi and Capital One. During his time at Upfront Digital Media, Jonathon helped build the first private exchange for General Mills, and helped brands leverage programmatic offerings through ad-tech tools that addressed the growing issues of accurate targeting, viewability and fraud. Jonathon was also the founding CEO of Maxifier, which provides programmatic optimization technologies to publishers and leading media companies.
Before ad-tech, Jonathon built a successful consulting practice, Capital Strategies, that specialized in helping unregulated electric and gas utilities evaluate, select, obtain and deploy CRM technology costing between $50 million to $100 million to major companies including AEP, ConEd Solutions, PEPCO and National Grid.
Jonathon holds a M.B.A. from The Wharton School and a B.S. in psychology from the University of Michigan.
Shift Happens: Math Men + Mad Men