As an analytical yet creative marketing executive, Dina Marovich has a history of success in innovation, leveraging a team-based model of excellence to attain goals, develop synergy, and deliver ROI.

Throughout her career, Marovich has earned a reputation as a dynamic mentor who is adept at developing and enriching professional relationships. She excels at building loyal, high-performing teams that exceed expectations in rapidly evolving environments.

 

Her achievements include optimizing resources to maximize revenue and deliver results through an integrated marketing approach, utilizing traditional media and interactive marketing. Since 2006, she has provided strategic vision and led marketing execution at Paramount Pictures, with a focus on physical and electronic media, including Blu-ray, DVD, and EST, or electronic sell-through/digital downloads. Her scope of responsibility also includes marketing for Paramount VOD (video-on-demand), movie rentals, and PPV.

At Paramount, Marovich had resounding success as SVP, integrating online and paid media. She generated organic growth through social and interactive media, such as Facebook and Twitter. Her successes include marketing many top-tier films, including "Star Trek: Into Darkness," "How to Train Your Dragon," and "Jack Reacher." Her marketing strategy for the four "Indiana Jones" movies generated 3.5 million Facebook likes and 15,000 Twitter followers.

 

Throughout a career spanning some two decades, Marovich has won numerous awards, including the 2013 Lovie Award for the Best International Social Media Campaign across the European Union, as well as the Promo Magazine Interactive Marketing Award. She has been honored by her peers and asked to serve as a judge for the 2013 Effie Awards, and is a member of the iMedia Advisory Board. In addition, the Internet Advertising Bureau chose Marovich as a Mixx Award Finalist for the Best Integrated Media Award.

 

After being aggressively recruited by senior leaders, Marovich came to Paramount to lead media planning and buying for North American releases of physical media, including Blu-ray and DVDs. She transformed corporate culture by leading the successful integration of Paramount and the recently acquired DreamWorks marketing groups to create a dynamic, top-performing, loyal team with high employee engagement and low turnover. In that role, Marovich elevated media planning and buying, leveraging business acumen to provide strategic vision and seamless execution of innovative initiatives to reach targeted audiences. Marovich adroitly managed a 20-member team in an organizational environment, delivering up to 200 plans per year with budgets up to $150 million. In 2011, she was promoted to SVP, with additional responsibilities for the emerging areas of electronic and interactive delivery channels.

 

Marovich's affiliation with Paramount began in 2004, when she was selected by global media and planning agency Media Edge (MEA) to lead media planning for the recently acquired, multimillion-dollar Paramount account. As the key client contact for two top executives, she provided strategic marketing and media input during an era of heavy new releases.

 

With a B.A. degree in Communications and Business Administration from Loyola Marymount University in Los Angeles, Marovich's background includes foundational experience in marketing with Carsey-Werner Productions, and diverse agency roles with Rubin Postaer and Associates. She was the winner of the The Wall Street Journal Trailblazer Award for emerging advertising executives and the Monty McKinney Award for Advertising Excellence.

 

Summits Attended

iMedia Entertainment Summit

For Entertainment Marketers, By Entertainment Marketers

iMedia Other Summit

TV, Video & Social

iMedia Other Summit

TV Everywhere: The New Video Era

iMedia Entertainment Summit

Fifth Annual Summit Delivers Digital Insights