Ian Schafer, President and Founder of Deep Focus, has been consistently redefining the way entertainment properties are marketed online. In 2002, Ian founded Deep Focus to bring a holistic suite of marketing and promotional solutions to the entertainment industry. Deep Focus' current clients include America Online, Dimension Films, HBO, MGM, Universal Music Group, 20th Century Fox, and many others.

As former VP of New Media at Miramax/Dimension Films, Ian conceived and oversaw execution of their most popular online campaigns.

Ian has been featured as an expert in online entertainment advertising and marketing in Variety, The Hollywood Reporter, Advertising Age, iMedia Connection, MediaPost, and on CNN.

Summits Attended

iMedia Brand Summit

Exposing the Hype

iMedia Entertainment Summit

Find Your Audience in the Digital Landscape

iMedia Brand Summit

The Art of Digital Conversation

iMedia Other Summit

iMedia Variety Summit

My Articles

Schafer, Ian

| Ian Schafer

Named a "media maven" by Advertising Age (where he is also a featured columnist and blogger), Ian Schafer is considered by many to be among the foremost experts...