George John is CEO and co-founder of Rocket Fuel. He has built a successful career by consistently generating insights and profits for marketers by analyzing huge amounts of historical data to predict response rates and target messages – helping Kraft sell more Miracle Whip, Amazon.com sell more books and Wells Fargo sell more financial services.
Prior to co-founding Rocket Fuel, he led teams building high-tech systems to optimize marketing at Yahoo!, salesforce.com, Epiphany and IBM in roles spanning engineering, marketing, sales and executive management. As a senior director for behavioral targeting and personalization at Yahoo!, his teams delivered systems to optimize marketing spend and personalize content and ads, helping advertisers see up to 400% lift in click-through and conversion rates, driving a major site to number one in comScore rankings, and delivering hundreds of millions in revenue. At salesforce.com, he led product initiatives in dashboards and analytics that monetized significant deals for the company and sparked community initiatives including what manifested into the successforce user forums. As employee number thirteen at Epiphany, he created a suite of uniquely usable and scalable data mining tools and helped grow from $0 to $127M in revenue and an IPO within three years. Previously, he was the first senior data mining analyst in the Global Business Intelligence Solutions division of IBM where he built a team and worked as a liaison between the research, consulting and software groups.
He has served on the advisory boards of CafePress, Enviz, Quindi and Intelligent Results, advised the National Science Foundation, and volunteered with the American Institute for Health Education. He earned a BA, MA, and PhD in the department of computer science at Stanford University.
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