Falk eSolutions, a leading global provider of ad serving and management solutions, today announced the opening of a Los Angeles office to provide localized sales, account management, and product support to its online advertising agency, marketer and web publisher clients throughout the western United States. The company’s presence in Los Angeles follows recent openings of London and Paris offices, due to the increasing popularity and demand for the Falk AdSolution ad server platform and interactive marketing as a whole.

Falk has hired Samantha Gaske, former Account Director at MyPoints, as West Coast Sales Director to head the new Los Angeles office. Ms. Gaske is responsible for new sales as well as leading account management and support for current clients such as Gorilla Nation Media, Sony Pictures Digital, AtomShockwave, IFILM.com, Macworld.com, Mattel, and many more. Ms. Gaske will work to increase adoption of Falk’s popular AdSolution ad serving platform, as well as the AdSolution|fx rich media tool and AdSolution|rx yield and inventory optimization engine.   The new office is required to support Falk’s exceptional growth in the region. In the Western region, Falk has grown revenues over 175% and more than tripled the number of accounts over the same period in 2004. Falk’s popular AdSolution ad server platform has grown to over 18 billion impressions per month, worldwide. interactive marketing technology   Ms. Gaske is an experienced interactive marketing executive, skilled at developing new business opportunities in a variety of media, data and technology applications. An online marketing veteran, Ms. Gaske was one of the earliest employees of Doubleclick, hired in 1997, before leaving to become National Account Director at Yesmail, prior to MyPoints. Ms. Gaske has over 10 years experience in advertising, media and technology and holds a BA in Communications from the University of Arizona.   "The popularity and increased industry penetration of Falk products over the past year now justifies a permanent presence on the West Coast," says Joe Apprendi, CEO of Falk North America. “This phenomenal growth has created the need for a dedicated office to better serve Falk’s current clients, and meet the demands of new customers as well.”   About Falk eSolutions Founded in 1998, Falk eSolutions AG is a leading provider of online ad delivery and management solutions for publishers and advertisers, including Falk AdSolution™, AdSolution|rx™, AdSolution|fx™, and MailSolution™.&am



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