Jamie Roche is President and Co-Founder of Offermatica – the leading provider of on–demand marketing services, including testing and landing page optimization, that allow marketers to maximize revenue from their online advertising spend. Also, Jamie is the President and CEO of OTTO Digital, a strategy firm delivering advice and solutions related to online testing, personalization, and Web 2.0 adoption. To read more about campaign optimization, visit http://.offermatica.blogs.com and http://gr.ottodigital.com.
A 13-year veteran of ecommerce and online marketing, Jamie has advised and built solutions for many of the most powerful companies in the world including Wal*Mart, Intuit, Intel, CNET, Nike and many others. Prior to founding Offermatica, Jamie was the founder and Co-CEO of Fort Point Partners, a strategic systems integration firm that built large-scale publishing, consumer and business-to-business selling solutions.
Jamie is a frequent writer and speaker on topics related to improving marketing and sales online.
Marketing & Media Mash-Up: Managing Uncertainty & Change
The Art of Digital Conversation
The New Influencers: How Digital Teams are Shaping Brand Marketing
iMedia Summit 2005
iMedia Brand Summit