Derek Vest is the SVP of financial advisor marketing at Wells Fargo Advisors, where his teams manage marketing support for over 15,000 financial advisors, marketing automation, campaigns, lead management, and publications. Through the coordination and consultative approach of his teams' efforts, the firm's financial advisors create deeper and more successful trust-based relationships with clients and prospects.

 Most recently, Vest served as VP of customer communication and retention for Experian Consumer Direct, where he focused on the integration of its loyalty program, U/X, and communications to drive customer loyalty. He additionally led the team that launched the firm's first mobile applications.


Vest is known as a highly strategic leader able to lead groundbreaking applications of technology, data, and creative to solve complex marketing challenges in highly regulated industries.


Vest was recently honored as one of the 20 Rising Stars in Financial Marketing for 2013-2014 by the Gramercy Institute.

Summits Attended

iMedia Agency Summit

Media Re-Defined -- What Clients Want

iMedia Breakthrough Summit

Engaging Customers with Authority