As Chief Analytics Officer at Symphony AM, Haren Ghosh leads the company’s action strategies and media measurement solutions to help marketing and media executives maximize ROI.
Prior to this role, he served in executive positions, including SVP and Chief Research Officer, at Factor TG, where he excelled at devising analytical solutions to solve very complex marketing and media ROI measurement issues. In his tenure with Factor TG, Haren demonstrated a clear understanding of complex issues surrounding traditional and emerging media selection including various online and offline advertising effectiveness. He has specialty in formulating predictive and actionable media strategies, and providing competitive business intelligence across industries (Pharmaceutical – various therapeutic areas, Automotive, CPG, Insurance, Finance, Tourism, Technology, etc.).

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Partnership: The New Agency Value

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