As Vice President, Strategic Accounts for MOVE, Inc., including Realtor.com, Move.com, and Moving.com, Nickelle is a seasoned digital strategist, marketer, and business development professional bringing a unique combination of online marketing, media operations, business management, and a depth and breadth of 16 years digital media experience to the organization. She plays a key role in researching and evaluating the digital landscape, understanding emerging media strategies, and leveraging her expertise to drive strategic partnership growth & revenue for the company. As an energetic, creative problem solver, Nickelle is instrumental in ensuring clients’ interactive strategy and objectives translate into targeted, measurable, and successful digital programs.
Prior to joining MOVE, Inc., Nickelle served as the GM, Digital Media for Active.com, where she lead and managed the media division vision, strategy, and P+L. During her tenure there, Nickelle was responsible for successfully increasing sales in the company’s media division by more than 20 percent.
Nickelle holds a Bachelors of Science, Marketing and Psychology degree from ASU Barrett Honors College. She is a part of the recently launched LA chapter of Women in Media Mentoring Initiative and resides in San Diego, CA with her family.
TV, Video & Social
Shift Happens: Math Men + Mad Men
Partnership: The New Agency Value