Lawrence Teherani-Ami (or LTA, as he’s more fondly known) grew up a fan of lists, rankings and order. A pop culture junkie, he used to memorize the TV Guide for fun. A media planning course at the University of Oregon allowed him a glimpse behind the cultural curtain and the chance to seize control of the levers.
He started his career in 1987 at Ketchum Advertising in San Francisco before joining Goodby, Berlin and Silverstein as media supervisor, his first experience at an agency where creative and media informed each other. In 1992 he returned to his hometown and began working at W+K, initially running print buying and planning on Nike but quickly rising to associate media director.
In 1997 he moved to Japan to establish a presence for the agency in Asia. Two years later he was named managing director of W+K Tokyo. Tapping a media director to run the office was a typical Wieden move, completely unorthodox but ultimately successful. Billings tripled under LTA’s watch on the strength of Nike growth, the launch of UNIQLO and the Sapporo account win.
Lawrence returned to Portland in 2002 to join the management team as media director. During his tenure the department has increased threefold, while also adding a robust digital practice. W+K media clients under his tenure include NIKE, NIKE Golf, Electronic Arts, Starbucks, CareerBuilder.com, Converse and P&G’s Old Spice. His guiding principle is to treat media planning and buying as a critical strategic function that needs to marry with the creative for a campaign to live up to its full potential.
LTA lives with his wife and daughters Hana and Etti.
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