William H. Masterson III and Dan Goodman are the Co-Founders of Believe Entertainment Group, a New York-based digital entertainment company focusing on premium entertainment experiences through direct partnership with elite talent and leading brands delivered through a variety of digital outlets such as web, mobile, VOD, social media, gaming, and more. Believe Entertainment Group recently launched "The LeBrons," a new original, animated Web series with LeBron James and brand partners HP, Intel, Bing, Sprite, Nike and more, that premiered on YouTube and was distributed through LeBron's Facebook, Twitter, and a dedicated section of LeBronJames.com, with syndication through Digital Broadcasting Group (DBG). In 2010, Believe Entertainment Group announced an alliance with Paramount Digital Entertainment (PDE) working together on the hit digital series The Legion of Extraordinary Dancers (The LXD), created by Jon M. Chu (Step Up 2: The Streets and Step Up 3D) and distributed through Hulu; the company also expanded its partnership with MommyCast, the Webby Award winning multi-medium show for moms, and announced the launch of MommyCast Latina, a first-of-its-kind, original HD web show specifically for the Latina mom.
Mr. Masterson brings over 16 years of experience in media and interactive advertising to drive the company's sales and revenue initiatives. In 2010, Mr. Masterson and Believe Entertainment Group were recognized among The Hollywood Reporter's Top 50 Digital Power List.
Prior to Believe Entertainment Group, Mr. Masterson was Executive Vice President of Digital Media for Media Rights Capital ("MRC"), an independent studio based in Los Angeles, CA. Among the digital programs Mr. Masterson and Mr. Goodman, who co-headed the digital team at MRC, led were innovative new entertainment projects including Seth MacFarlane's Cavalcade of Cartoon Comedy, a series of animated Web shorts that quickly became one of the biggest professional content efforts to date on YouTube, meinspace.com, an online effort to support Sacha Baron Cohen's Bruno, as well as original short form content with the world famous improv troupe, The Second City among others. Their extensive experience in advertising and marketing has led to brand and distribution partnerships with well-known, respected brands such as AT&T, Burger King, Johnson & Johnson, Microsoft, Nike, Priceline, Procter & Gamble and State Farm among others, as well as key distribution relationships delivering scalable audiences for their projects including YouTube, Google, Hulu, Digital Broadcasting Group, MySpace, FLO TV and more.
Prior to joining MRC, Mr. Masterson held the position of Vice President of Sales at United Online and before that was the Vice President of Agency Relations and Sales for Advertising.com (an AOL/Time Warner Company), where he was responsible for overseeing agency sales, new products, strategies and a revenue of $150M+ annually. Mr. Masterson has a diversified background that also includes Vice President of Worldly Information Network, a top tier financial network, Director of Business Development for Juno Online Services, and advertising executive with Ziff Davis Corp with PC Magazine.
Mr. Masterson has spoken at numerous industry events including Internet Week New York, Digital LA, DIGIDAY Video Upfront NY, OMMA West, OMMA Breakout Digital Video, iMedia Breakout, AAAA and the IAB, and is active in regional advertising associations. As an advocate of interactive advertising he has held board seats in and remains active with several industry organizations.
A graduate of Hofstra University in New York, Mr. Masterson holds a BA in Psychology, with a dual minor of Marketing and Speech Arts.