Kristin Hersant is the vice president of marketing for Livefyre, helping companies engage consumers through a combination of real-time conversation, social curation and social advertising. Livefyre works with over 650 media companies and global brands to help them integrate social content into their websites, mobile apps and advertising campaigns, including AOL, Callaway Golf, CBS, Conde Nast, FOX Networks, NASCAR, Showtime, Sony PlayStation, Unilever and Universal Music Group.
An interactive marketing veteran, Hersant has more than 15 years of experience managing successful integrated marketing programs to build brands, raise awareness and generate demand. Hersant has spoken at dozens of marketing and technology industry events including ad:tech, Forrester’s Marketing Forum, Enterprise 2.0, Gartner’s Customer 360 Summit, JiveWorld, Brand Innovators and MediaPost OMMA Native.
Most recently, Hersant served as vice president of marketing for Echo, and her career spans key senior corporate marketing, marketing communications and creative services positions at StrongView, Mindjet, L90, Better Brand Management, FeatureCast and Buzz Magazine. Hersant holds a BA in history from UCLA.
Media Re-Defined -- What Clients Want