As the senior director of Sales for MSN, Matthew Lydon is responsible for U.S. sales of search and direct marketing solutions. He is a 16-year veteran of media sales. During the past year, he focused on hiring, staffing and training the search sales organization and driving sales for some of the current MSN® direct marketing products, Search Featured Sites and MSN Ad Direct.

Lydon previously managed advertising sales for the Western United States, overseeing offices in Seattle, San Francisco and Los Angeles. He also helped build the Pacific Northwest sales office, including the sales and account management teams.   Before he began working for Microsoft Corp., Lydon spent 10 years in broadcast sales, most recently as the national sales manager for the Tribune Co., where he managed East Coast sales for the FOX Broadcasting Co. affiliate in Seattle. He also worked in broadcast sales for Kelly Broadcasting Systems and Gaylord Entertainment Co.

Lydon graduated with a bachelor’s degree in communications from Gonzaga University. In terms of outside interests, he makes the most of recreation activities in the Pacific Northwest, including skiing, biking and fly fishing.

Summits Attended

iMedia Other Summit

iMedia Summit

iMedia Brand Summit

iMedia Brand Summit Fall

iMedia Other Summit

iMedia Summit Spring