Baldwin has worked with several Fortune 500 brands including Microsoft, Intel, Oracle, AMD, NetApp, Hitachi Data Systems, Siebel Systems and Hewlett-Packard, among others. She has also worked with leading brands including Cadbury, Schweppes, Foster Farms, Jacuzzi, Wells Fargo, DHL, AT&T and Palm.
She is a 20-year veteran of global brand strategy development and execution across all internal and market-facing touch points. Most recently, Baldwin served as Managing Partner of Young & Rubicam Brands, Y&R Advertising and Wunderman Direct Marketing. As agency leader and manager, she was responsible for leading the efforts of large global teams across industries. Her experiences span technology, retail, packaged goods, finance, travel, gaming, wireless communications, entertainment, healthcare and sports marketing.