Leslie Bursack is a veteran "Jill of all trades" in the world of media, bringing 20-plus years of media planning and buying experience to the party. As the media strategist at H&L Partners, Bursack oversees strategic media plan development for Missouri Division of Tourism, St. Louis CVC, and McDonald's. Bursack is responsible for target audience analysis, budget allocation, media selection and negotiations, budget oversight, and reporting of campaign results. While her industry knowledge is rooted in the traditional, she enjoys delivering new media opportunities to her clients to help them exceed their marketing goals.
Brands as Content Creators