Tom Troja is the founder and CEO of Social Symphony. Since 2009, Social Symphony has been creating meaningful social and mobile content that ignites conversations between brands and people. Today, its Social Archetyping™ process is being utilized by great brands like Jack Daniel's, Marriott Rewards, MSG, Chevron, Doubleday, Western Union, and Red Bull to drive meaningful conversation with people. This social conversation work began in 2006 with the acclaimed "Can We Talk" conversational marketing process with My Cadillac Stories, Reebok Run Easy, and others.
Previously, Troja was part of the launch team for SocialVibe and Pajamas Media, was VP strategic sales at X+1, and was founder and CEO of EmotionEngine, where he created data-based emotional profiling used by Yahoo to align brands with people. He started his career at CBS Cable as a production manager, and then became director of national accounts for the Disney Channel.
Troja earned a master's degree in Communications Management with distinction from the Annenberg School of Communications in Technology at the University of Southern California, and received a B.A. from Boston University in History and Economics. Troja is a longtime resident of Bronxville, N.Y., and is told he is a fun guy to be around.
Marketing to the New Consumer
The Moments of Truth
Corporate Storytelling Beyond Advertising
Build Stronger Digital Strategies
Your Mission: Innovate Beyond Traditional Search & Display!
Exposing the Hype
It’s a Two-Way Street!
Turning Advertising into Content
Marketing & Media Mash-Up: Managing Uncertainty & Change
Actionable Marketing Strategies for Emerging Digital Platforms
The Art of Digital Conversation
Life on the Edge
The New Influencers: How Digital Teams are Shaping Brand Marketing
Engagement is the New Reach
Bonita Springs, Florida