He started his career in the online space formulating intranet strategy in 2001. Since then he has worked with Razorfish in three distinct marketplaces: US, Australia, Southeast Asia. One of his first responsibilities was to run the multi-million dollar search engine marketing channel for Expedia.com. His career evolved to running digital media for Starwood, Ancestry, Weight Watchers, Hotels.com and ING. This included direct response buying, deep media analytics assessment, social influence marketing and communications planning.
Travel and Tech...love them both.
Agency Summit '10