As SVP, Digital Media Strategy, David Rollo oversees all planning & buying of digital and cross-channel media for clients on a national, regional and local basis. At 360i, he navigates the complex media marketplace and cross-channel strategies for client including Capital One, Equifax, Red Roof Inn, AutoTrader, Kelley Blue Book, Chili’s Bar & Grill, LongHorn Steakhouse and JCPenney.
Prior to 360i, Rollo was Chief Strategy Officer at BLiNQ Media, where he led all marketing, media and product innovations through acquisition. Rollo has also held senior leadership positions at 22squared and Fitzgerald+Co, establishing digital, social and media strategies for clients including Baskin-Robbins, Buffalo Wild Wings, Publix, Toyota, Aflac, Hanes and more. In addition to his agency and start-up background, David has also spent many years on the client side with brands including The Home Depot and Apple.
Rollo is a member of several start-up advisory boards including Atomized and TYVM. Loving to be active, Rollo can regularly be found playing tennis, volleyball or hiking through many of Georgia’s National Parks.
The Future of Data-Driven Creativity
Driving Interactive '09
Breakthrough '06: Connect with the Digital Consumer