Chris Pizzurro is vice president of Digital, New Media Advertising Sales and Marketing, Turner Entertainment. Within this role, he is charged with setting digital sales strategy and driving significant incremental ad revenue in VOD, wireless and broadband areas across all entertainment platforms. He is based in New York and reports to Chris Eames, senior vice president of New Media Advertising Sales and Marketing, Turner Entertainment.
In late 2005, the New Media Ad Sales and Marketing division was created within Turner Entertainment with the goal of securing Turner’s leadership position with advertisers in new and emerging technologies, focusing on bringing to the marketplace a dedicated resource that embraces change, shares in risks, and experiments in new advertising models.
Prior to joining this new division, Pizzurro worked as vice president of market strategy, where he developed and directed the strategic multimedia marketing efforts in support of the entire portfolio of TBS, Inc. networks, including entertainment leaders TNT, TBS and Cartoon Network as well news giants CNN and CNN Headline News. In 2001, Pizzurro was tapped to develop the company’s advertising sales efforts on behalf of its digital media offerings. He served as liaison to advertising agencies, investors and consumers as well as to cable and satellite operators, introducing the company’s digital media products, part of the ongoing innovation that is synonymous with TBS, Inc.
Pizzurro also contributed to such projects as the company’s Media at the Millennium?, a multi-phase research mechanism that provides new insight into national television media buying. Throughout his tenure, Pizzurro has also been instrumental in supporting the division’s presidents and working with senior executives to develop initiatives and efforts for national sales as well as the company’s distribution arm, Turner Network Sales. In addition, Pizzurro also contributed to sales and marketing of the naming rights for the Atlanta-based Philips Arena.
Pizzurro joined TBS, Inc. in 1996 as director of multimedia marketing in the sports division, for which he was charged with developing interactive sales presentations for the Goodwill Games. These efforts led to his promotion to vice president in 1998. Turner Broadcasting benefited from Pizzurro’s abilities even before he joined the company. As the founder of Vision Media, an interactive multimedia production company, Pizzurro counted TBS, Inc. among his many clients, which also included other major outlets such as IBM and Rainbow Networks. As the company’s creative director, Pizzurro worked on re-branding efforts for SportsChannel and affiliate marketing for Bravo.
A leader in the television industry’s effort to establish standards for digital media content, Pizzurro is an active member of the Cable Advertising Bureau On-Demand Advisory Board, the CTAM On-Demand Consortium, as well as a member of Innovation in Digital Advertising (ID!A). Pizzurro also serves as a Governor of the National Academy of Television Arts and Sciences, NY (NATAS).
Pizzurro earned a bachelor of fine arts from Syracuse University. Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.
Breakthrough '06: Connect with the Digital Consumer