I lead the development and execution of integrated, multi-media campaigns that advance AARP’s brand, advocacy, multicultural and social change initiatives. I initiated and continue to lead efforts to integrate digital and social media components in all campaigns.
I play an integral role in AARP’s overall brand strategy to ensure its effective integration in all campaigns and sponsorships.
I’m able to think ‘big picture’ with a practical understanding on how to execute tactically (e.g., focus on less talking about what needs to be done and total focus on actually getting it done).
Build Stronger Digital Strategies