I lead the development and execution of integrated, multi-media campaigns that advance AARP’s brand, advocacy, multicultural and social change initiatives. I initiated and continue to lead efforts to integrate digital and social media components in all campaigns.

I play an integral role in AARP’s overall brand strategy to ensure its effective integration in all campaigns and sponsorships.

I’m able to think ‘big picture’ with a practical understanding on how to execute tactically (e.g., focus on less talking about what needs to be done and total focus on actually getting it done). 



Summits Attended

iMedia Brand Summit

Iconic Branding

iMedia Brand Summit

Build Stronger Digital Strategies