Julie Smith, head of education marketing at Adobe, is passionate about global marketing, and has been building integrated marketing and advertising campaigns for big technology brands over the past 15 years. She has worked in Europe, Asia Pacific, and Latin America, and believes that big ideas and solid communication strategies can transcend global divides. At Adobe, Smith is focused on building brand love with future creative professionals, and championing the overall importance of teaching digital skills with creative thinking and problem solving in the classroom. Working with college students and seeing the amazing work they do across web, video, and graphic design is inspiring, to say the least, and has in turn inspired a lot of new thinking about how Adobe approaches marketing.
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