De Palma works closely with the presidents of marketing and filmmakers to set the campaigns for Lionsgate’s films within the digital landscape. She focuses on creating engaging and interactive campaigns to capture audiences across the web. De Palma oversees interactive strategy, online media, web and ad creative, online content syndication, and mobile.
Prior to joining Lionsgate, De Palma was a Financial Analyst at MGM where she gained significant experience analyzing contracts, preparing statements for talent and managing quarterly Ultimates. De Palma also gained valuable experience at Kerr & Downs Marketing Research where she developed strategic recommendations from survey results and focus groups.
De Palma earned a Bachelor’s of Science Degree in Finance and Economics from Florida State University.
Fifth Annual Summit Delivers Digital Insights
Integrate '06 LA