Focusing on Interactive Marketing, she has developed and executed integrated marketing campaigns for films including The Haunting in Connecticut, The Forbidden Kingdom, Rambo, 3:10 To Yuma and the Saw and Tyler Perry Franchises. De Palma joined Lionsgate in March 2005 as an Analyst for the FP&A group. De Palma managed the P&A budgets for all theatrical releases before moving to the Theatrical Marketing group.

De Palma works closely with the presidents of marketing and filmmakers to set the campaigns for Lionsgate’s films within the digital landscape. She focuses on creating engaging and interactive campaigns to capture audiences across the web. De Palma oversees interactive strategy, online media, web and ad creative, online content syndication, and mobile.

Prior to joining Lionsgate, De Palma was a Financial Analyst at MGM where she gained significant experience analyzing contracts, preparing statements for talent and managing quarterly Ultimates. De Palma also gained valuable experience at Kerr & Downs Marketing Research where she developed strategic recommendations from survey results and focus groups.
De Palma earned a Bachelor’s of Science Degree in Finance and Economics from Florida State University.

Summits Attended

iMedia Entertainment Summit

Fifth Annual Summit Delivers Digital Insights

iMedia Other Summit

Integrate '06 LA