Previously, Cheng served as senior vice president, Business Strategy and Development for Disney and ESPN Networks Affiliate Sales and Marketing, where he was responsible for developing business strategies to increase distribution and generate revenue streams from new products and services. He also oversaw the development of interactive products related to Disney-ABC Cable Networks Group’s cable channels, which include ABC Family, Disney Channel, SOAPnet and Toon Disney. In addition Cheng worked in close association with Disney-ABC Cable Network Group and ESPN’s finance teams in sales forecasting and planning for all of the Company’s cable television assets. From 2002 to 2004, Cheng served as senior vice president, Distribution Strategy and Operations for ABC Cable Networks Group, where he was responsible for developing distribution strategies, negotiating deals and creating economic plans for the Group. Additionally, he oversaw the development and implementation of the division’s video-on-demand strategy and interactive television applications. He joined ABC Cable Networks in October 2000 as vice president, National Accounts and Distribution Strategy. Previously, Cheng was director, Distribution Strategy, for Fox Cable Networks Group. He was responsible for business development and implementation of three digital cable channels, now known as Fox College Sports. He also developed strategies related to digital cable and broadband services. Cheng also served as director, Business Development, at Fox/Liberty Networks, where he focused on business issues and analysis for Fox Sports Net and FX Networks. Prior to joining Fox, he served as a business strategy consultant for the Boston Consulting Group.
Cheng earned a BS degree from Massachusetts Institute of Technology and a MBA from Harvard University Graduate School of Business Administration. He resides with his wife in Los Angeles.
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