David is the co-leader of McKinsey’s Global Digital Marketing Strategy Practice, based out of their Boston office. His work focuses on helping marketing executives manage the strategy, organization, and infrastructure transformation required to become digital leaders. He has worked with companies around the globe, over the past 20 years, covering channel strategy, database marketing, online media, and brand strategy. His client experience spans across technology, retail, travel, and financial services.
Prior to joining McKinsey in 2008, David led the Strategy and Analysis Practice at Digitas, a large global interactive agency. Before then, he was a Partner with The Boston Consulting Group, where he built their “Segment-of-One Marketing” and “E-commerce” practices.
David has published articles on topics around digital marketing, brand management and marketing segmentation. His recent article in the Harvard Business Review was on “Branding in the Digital Age.” He’s also a frequent speaker at marketing, digital and advertising forums including those hosted by the CMO Council, ANA, ITSMA, OMMA, NAPR, and the Conference Board.
David holds a BA in Economics from Harvard College and an MBA from Harvard Business School.
Corporate Storytelling Beyond Advertising
Strategic Digital Insights and Networking for the Agency Executive & Partner