Conducts Online Advertising post campaign analysis to measure and analyze campaign efficiency and KPIs. Generates campaign result reports from ad servers to extract actionable insights for future optimization initiatives. Prepares competitive ad spend reports for the Sales team. Evaluates accounts and assesses the marketplace for sales and growth opportunities for Undertone.

Search Engine Marketing Analyst Intern, Direct Agents (July. 10 – Oct. 10) Assisted in managing and optimizing Google, Microsoft Bing and Yahoo SEM campaigns for local clients. Created local listings for Local Connex clients. Scrubbed and updated call logs to optimize ROI. Conducted keyword research and created effective ad copies for campaigns. Utilized Omniture to monitor and improve PPC campaign efficiency.