As Director, ABC Digital Studio, Disney-ABC Television Group, David Beebe is charged with leading the short form video business from both a strategic and creative perspective for Disney-ABC Television Group’s diverse portfolio of broadcast and cable networks, including ABC Entertainment, ABC Daytime, ABC Family, and SOAPnet.<br /><br />To that end, Beebe and his team partner with marketers to create branded entertainment experiences through webisodes, original series, and live programming for digital platforms. By working with brands during the earliest stages of development, they are able to organically align and integrate the brand DNA into stories that are relevant, make an emotional impact, and deliver tangible value for the consumer.