Elyse joined Digitas Health in September 2009, bringing 12+ years of digital and traditional media experience. Condition expertise includes Diabetes, Oncology, Mental Health, Chronic Autoimmune Disorders, Influenza and Cardiovascular Health for patients and HCPs.
Elyse provides senior leadership across Digitas Health’s media department. She is responsible for strategy, planning, negotiation, implementation, optimization and integrity of all media services delivered to her clients. Elyse serves as a strong cross-disciplinary contributor guiding and managing relationships with key media partners. She provides expertise and thought leadership on media, trends, risks and opportunities. Elyse leads the execution and ongoing management of the media teams training support and actively participates in the company’s mentorship program.
Elyse was named one of 20 National Rising Media Stars by OMMA in 2004. She has won several awards and has been published in industry publications; recognized as a sounding board for first-mover opportunities with partners.
Prior to joining Digitas Health, Elyse was the Associate Media Director at Razorfish Health. Some of her clients included Johnson & Johnson, Roche Laboratories, Pfizer and AstraZeneca. Early in her career, Elyse worked for Whittman Hart and The Media Edge - where she honed her advertising skills across the pharmaceutical, CPG and retail space.
Elyse holds a bachelor’s degree in Mass Communications with a minor in Business Administration from Towson University outside of Baltimore, Maryland.
Honors, Awards, Publications
2011 - Miami Ad School – Taught communications planners - "From Efficiency to Engagement"
2010 - MM&M Gold - Large Marketing Team of the Year: Seroquel
2009 - MM&M Media Forum - Does customization increase value?
2007 - MM&M Gold - Large Integrated Campaign: Tamiflu
2004 - OMMA Rising Star
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