Responsible for strategy, client services, and revenue generation in the western U.S., Monty is helping OwnerIQ pioneer the concept of ownership targeting, where more relevant and higher performing ads are served based upon what consumers own and intend to buy.
Previously, Monty was Executive Vice President of Sales at RingRevenue and Vice President of Sales and Media at AudienceScience. At both companies, Monty's responsibilities included developing revenue channels via advertising sales, strategic partnerships, publisher services, and data monetization.
During his tenure at AudienceScience, the network grew from initial launch to the leading behaviorally targeted ad network, achieving sustained profitability and revenue growth of over 75% annually.
Monty was previously a sales executive at online advertising networks Fastclick and ValueClick. In that capacity, he led sales efforts and managed major agency and performance advertising accounts. Previous to his network sales positions, Monty was the national sales manager for a major business publication's online properties. Responsible for product positioning, inventory management, and leading a national sales team, he quadrupled online advertising revenue in his first year.
Monty is the former director of digital publishing for RioPort, a leading digital audio service provider and developers of the Rio, the first portable digital audio player and precursor to the iPod. While at RioPort, Monty contributed to the development of new DRM technology for copyright protection and was instrumental in the production of the internet's first podcasts.
Prior to his tenure at RioPort, Monty ran the Entertainment Studies department for the continuing education division of UCLA, worked in international marketing for a major record label, and managed major and independent-label recording artists.
The Future of Content, Publishing, & Media Buying
Brands as Content Creators
Shift Happens: Math Men + Mad Men
Partnership: The New Agency Value
Customers For Life: Creating Brand Loyalty
WCW: What Clients Want From Agencies & Media Companies
Niche is the New Black: The Future of Targeting and Reach
Your Mission: Innovate Beyond Traditional Search & Display!
Marketing & Media Mash-Up: Managing Uncertainty & Change
Actionable Marketing Strategies for Emerging Digital Platforms
Life on the Edge
Integrate '06 LA