A veteran of the online marketing industry, Michael Hegarty’s background includes digital media sales and management experience dating back to 1998 with positions at Jumbo! and Internet.com. Before joining Upfront Digital Media, he was Director of East Coast and Midwest Sales at Netmining where he was responsible for bringing their audience targeting platform to the U.S market. Hegarty also has pioneering digital agency and technology roots with more than six years at 360i and SearchIgnite (now IgnitionOne) driving new business efforts. His consultative and value driven approach has helped bolster company revenues and educate client partners on how best to engage consumers in the challenging and ever-changing digital media landscape.

In his current role as the VP of Client Sales & Strategy, Hegarty is responsible for leading Upfront Digital Media sales, working with Fortune 500 marketers and their agency partners throughout the US. He holds a BA in Finance from the Purdue School of Business at Salisbury University.


Summits Attended

iMedia Agency Summit

Shift Happens: Math Men + Mad Men

iMedia Brand Summit

The Moments of Truth

iMedia Agency Summit

Life on the Edge

iMedia Agency Summit

Engagement is the New Reach