Deidra Bodkin is an accomplished marketing and media executive with 20 years of experience and a successful history of leading clients and teams to deliver business results. She currently leads the West Coast for Big Fuel, a full-service marketing and communications company that takes brands from Content To Commerce, via their unique approach that bridges "people stories" to "product stories" through branded content and social media to deliver guaranteed and measurable consumer engagement.
Bodkin understands all aspects of today’s complex media and marketing landscape given her experience across traditional and digital agency account management, integrated media with a digital focus, publishing, and social media marketing.
The Future of Data-Driven Creativity
Media Re-Defined -- What Clients Want
Shift Happens: Math Men + Mad Men
Keeping Up with the Consumer: The Impending Era of SoLoMo
WCW: What Clients Want From Agencies & Media Companies