Cia Romano, Chief Executive Officer and Founder of Interface Guru is an evangelist for end users, researching and reporting on why user-centered design for the web, intranets, software and kiosks is mandatory for success. A hands-on user interface expert, Romano has developed the Usable Times 5 criteria for ranking computer screen effectiveness. The metric, based on her usability lab studies, focuses on user response to five factors consistently observed in the lab: orientation, permission, interactivity, relevance and speed.

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