Ray Rosti is the VP of Search Engine Marketing for Razorifsh Healthware and oversees the integrated SEO/SEM search strategy for companies such as Johnson & Johnson, Genentech, Biogen, and Takeda. In his previous role, Ray was the national practice lead for Razorfish SEO and has oversaw strategy for hundreds of organic campaigns. In this role, Ray provided SEO consulting and strategy for clients to enhance their search engine visibility nationally and internationally, and has worked with U.S. based and International clients such as U.S. News & World Report, Disney, Visa, Nortel, and Starwood Hotels. Prior to joining Razorfish, Ray was an Internet Marketing Analyst with Drexel E-Learning, where he managed both paid and organic search programs. Before Drexel, Ray was an Internet Marketing Supervisor with Aon Affinity Insurance Programs managing web development, usability, SEO, web analytics and e-mail marketing for seven websites. Ray began his career in 1997 as an online marketer at VerticalNet Inc., where he later became a Product Marketing Manager for VerticalNet’s job search engines. Ray holds a B.B.A. in Marketing and a B.B.A. in Strategic Management from Temple University.