I am currently working at Ahalogy, the marketer's solution for Pinterest. In my role as a Director of Client Strategy, I work with brands to help them understand how to source, optimize and scale thier Pinterest activity.
Prior to joining Ahalogy, I was Director of Digital Media at Luxottica, overseeing their North America retail portfolio. (LensCrafters, Sunglass Hut, Pearle Vision, Target Optical and Sears Optical).
Before going client side, I spent many years at agencies focused on media strategy, digital creative and technology.
While most of my thinking ultimately manifests as digital outputs, I start from a media neutral perspective. As a strategist I seek to leverage how consumers use technology so brands can maximize the value they delivr as consumers engage with them overtime. My background is unique from a start in politics to emersion in software development, account management and brand strategy.
The Next Wave of Digital Marketing
The Moments of Truth
Keeping Up with the Consumer: The Impending Era of SoLoMo