Michael Cassidy founded Undertone in 2002 and serves as the company´s President and Chief Executive Officer. Under Michael´s leadership Undertone has become one of the foremost advertising networks in the business. Today, the company has partnerships with more than 350 top ranked media properties and a growing list of blue chip clients.

Prior to starting Undertone, Michael served as the Vice President of Sales for About.com, where he was responsible for opening the company´s Midwest office and guiding development in the region. Michael joined About.com (then known as The Mining Company and now owned by The New York Times Company) as one of the company´s first sales executives and was responsible for developing many of the company´s major agency and client relationships across North America.

Summits Attended

iMedia Agency Summit

Strategic Digital Insights and Networking for the Agency Executive & Partner

iMedia Brand Summit

Exposing the Hype

iMedia Agency Summit

It’s a Two-Way Street!

iMedia Brand Summit

Turning Advertising into Content

iMedia Brand Summit

Marketing & Media Mash-Up: Managing Uncertainty & Change

iMedia Agency Summit

Collaborate or Die!

iMedia Agency Summit

Life on the Edge