James Lamberti brings more than 19 years of experience to AdTruth, 41st Parameter's digital media division. He is well versed in all aspects of marketing and has extensive executive management experience gained at a number of successful ventures. Prior to joining AdTruth, Lamberti served as VP of global marketing at InMobi, the largest and fastest-growing independent mobile ad network. This experience provides him with unique insights into the evolving mobile ecosystem. While at InMobi, Lamberti led demand-generation efforts that produced measurable success. In addition, he was responsible for establishing the company as a global marketing presence in the mobile ad space. Before InMobi, Lamberti's positions included SVP at comScore, one of the global leaders in understanding web usage, where he focused on analytics, tracking, and privacy. He also has strong experience in consumer packaged goods due to his time as an executive with The Clorox Company. Lamberti graduated with honors from Colby College with a B.A. in Economics.
The Next Wave of Digital Marketing
Keeping Up with the Consumer: The Impending Era of SoLoMo
Agency Summit '10
Exposing the Hype
Marketing & Media Mash-Up: Managing Uncertainty & Change
Collaborate or Die!
The New Influencers: How Digital Teams are Shaping Brand Marketing