Sarah Ripmaster is SVP Sales, where she leads her team in efforts that span sales, product and partnership integration, new business, and online marketing awareness and development. Ms. Ripmaster is a leader in automotive rich media display marketing, working with leading OEMs and automotive agencies for both foreign and domestic brands.
Before joining PointRoll, Ms. Ripmaster was a pharmaceutical sales representative with Ortho-McNeil Neurologics, a division of Johnson and Johnson. Here, she developed leading-edge sales and marketing strategies.
Ms. Ripmaster began her career as the regional advertising director for retail-focused CitySpree.com, where she marketed both online and offline products that generated more than $2 million in sales, despite a declining and highly competitive market. She began her career in the retail industry at Galyan's Trading Company Inc., heading up grassroots community relations and promotions.
Ms. Ripmaster is a member of the Chicago Interactive Media Association (CIMA) and 313 Digital, an association dedicated to creating new energy in the digital marketing and advertising space in metro Detroit.
Ms. Ripmaster earned a bachelor's degree in advertising from Michigan State University.
Areas of Expertise: Dynamic Ad Generation, Automotive Marketing, CPG Marketing, Case Study Presentation, Digital Marketing Campaign Execution and Management (Client Perspective)