Marcela Lay is a strategic digital marketing professional who has worked with a broad array of Fortune 500 and top clients including Coca-Cola, Delta, Johnson & Johnson, Bacardi, Kimberly Clark, Holland America Line, TBS, and Microsoft. With over 14 years of experience and proven success in client management and all project management disciplines, she also excels at developing online marketing communication strategies. Managing partnerships with AOR clients in all areas, including online advertising, performance marketing, social media marketing, mobile, interactive brand development, eCRM management, SEO, and website design and development has enabled Marcela to acquire a wide range of skill sets to help promote successful client relationships.
Marcela is fluent in Spanish and English and understands basic Portuguese and Italian. She holds a Bachelor of Business Administration from Universidad Externado de Colombia and has also completed studies in Human Resource Management from Florida Atlantic University and Project Management from Villanova University. Marcela is a Certified Project Management Professional.