Mike joined 22squared in 2007 as CAO. Previously he was a 16-year executive of The Coca-Cola Company; he held a variety of executive roles in North America and in global functions. Prior to Coca-Cola, Mike held positions of increasing responsibility with Citigroup and Federated Department Stores, respectively. Mike enjoys leading people and handling tough, complicated work, and he spends quite a bit of time on digital operations. In addition to spending time with his wife and four children, Mike is an avid U2, Nascar, and Kansas Basketball fan. He gets up at 4:30 every morning, even though he lives in a suburban neighborhood and has no cows or crops to tend to.