Oversees the continued development and delivery of leading edge media applications for agencies at comScore, the industry-leading Internet audience and behavioral measurement firm.
With more than 15 years of experience at major advertising agencies before beginning her digital media career in 1992, Ms. Bolger is a both a traditional media expert and a new media pioneer. Prior to joining comScore Ms. Bolger was founder, managing director and CEO of FastBridge, a subsidiary of Initiative Media and a member of the Interpublic Group of Companies. FastBridge is a highly respected provider of interactive media services including media planning, buying and strategic consulting services. Previously, Ms. Bolger was Senior Vice President and Director of Web Media at APL Digital, where she headed a cross-discipline team that crafted innovative online advertising strategies and negotiated breakthrough deals for clients such as Compaq and UPS. In addition, Ms. Bolger managed the development and implementation of research and database systems critical to the delivery of optimized Web-based marketing efforts. Ms. Bolger also worked as the Director of Marketing Services during the early days of Softbank Interactive Marketing, the media sales organization that first handled online ad sales for Yahoo!, Netscape, ZDNet and others. She got her start in new media in 1992 while working at True North’s TN Media, where she helped establish the agency’s first interactive capability. Ms. Bolger is a recognized leader and policy-maker in the online marketing industry having held past positions on the Steering Committees of both FAST and the IAB. In addition, she has chaired the Interactive Marketing and Technologies Committee of the AAAA and speaks frequently at industry events.
WCW: What Clients Want From Agencies & Media Companies
Proof of Digital Ad Success
Connecting the Marketing Community
Engagement is the New Reach
iMedia Summit 2005
iMedia Brand Summit
iMedia Fall Summit