Nathan Coyle is the General Manager for Cambio, an interactive entertainment experience, connecting teens and young adults to their favorite celebrities and musicians. This iconic destination delivers an experience fusing information, social interaction, exclusive video and compelling entertainment content together to bring its passionate audience from fans to friend. As General Manager, Coyle oversees Cambio’s vision and all aspects of its operations.
Prior to joining Cambio, Coyle was a Business Development Agent at Creative Artists Agency (CAA), the leading entertainment and sports agency. In this role, Coyle worked to identify and create opportunities within the emerging digital media marketplace for CAA clients. Coyle helped establish new revenue models and negotiated cross-platform distribution for digital media projects, in addition to developing opportunities for corporate brands to collaborate with artists in new and effective ways through original content. Coyle created direct relationships for a multitude of Fortune 100 brands, including Microsoft, Ford Motor Company, Kraft and Sony, with such high-profile content creators as Overbrook Entertainment, Broadway Video, Jonas Brothers and Playtone, among others.
Before CAA, Coyle was a Lead Strategist at Faith Popcorn’s BrainReserve, a marketing consultancy and trend-forecasting firm based in New York City. At BrainReserve, Coyle provided Marketing and Business Strategies for a range of Fortune 500 companies, including Johnson & Johnson, Novartis Pharmaceuticals and Yum! Brands. Among other programs, Coyle helped the Tylenol brand create non-traditional marketing programs that wove the brand into the culture. The Tylenol work earned an Effie Award for marketing effectiveness in 2006.
Leading up to his time at Faith Popcorn’s company, Coyle was a Strategic Planning Director at New York City advertising agencies including Saatchi & Saatchi and BBDO.
In his spare time, Coyle enjoys following contemporary art, travel and exploring Los Angeles.
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