Mandar Shinde heads Mobile Monetization at AOL and is working on various aspects of Ads and Sales Strategy for both Display and Search for Mobile. Previous to AOL, Mandar held a similar position at Yahoo! where he helped Yahoo! build its Mobile business. Mandar is a 12 year Mobile veteran where he started his Mobile journey as an application engineer after having worked as a server architect at Fujitsu prior to that. His career has involved product management, product marketing, leadership roles and recently focused on strategy and operations working in companies like Seven Networks, Smith Micro, and Peek Inc. On the personal side Mandar is an avid cricket and hockey fanatic, indulges in weekend cricket himself, and spends a lot of time observing his three year old using an iPad (and now Kindle Fire). Mandar has a Bachelors in Engineering from the University of Mumbai, a Masters in Computer Science from the University of Delaware, and a Masters in Business Administration from the University of California, Berkeley.
Despite widespread mobile adoption, many leading digital companies are failing to realize their mobile monetization efforts. Here's how to access the profitable world of mobile.