A pioneer in the rich media field, Alexis Posternak has been working with top brands for the past 10 years.
The beginning of his career started in the Hospitality and Food and Beverage Industries, with the management of several top level hotels and restaurants in Argentina. After moving back to the US, he joined a producer, importer and distributor of fine wines and spirits as the Operations Manager for the company’s Importation and Exportation Department. During this time, he created a network to integrate the communications between the company’s wholesalers, more than 300 suppliers and thousands of customers. He was also responsible for the negotiation of various deals for the importation, distribution and marketing of several new products which have become successful brands in the US market, including Belvedere Vodka (France), Quilmes Beer (Argentina), and Santa Amelia Wine (Chile), among others.
In 1999, Mr. Posternak entered the online world and co-founded an Online Music Video Portal, which sadly, was too advanced for its time and did not survive the dot.com crash. It was at this time that he acquired WideGroup and, in the following years, transformed the 3 person start up into a multimillion dollar business with offices in both Argentina and the United States.
Among Alexis’ greatest achievements with WideGroup, was the creation, design and development, of its very own technology, the XimbiotiX Solution. Consisting of a branded desktop application, control panel for tracking, and creative service, XimbiotiX is one of the most powerful marketing tools currently available.
Revolutionary in the online creative field, WideGroup is one of the very few interactive agencies to survive the crash, and is considered one of the first and best interactive agencies in the world. Today, Alexis is known as a visionary and strategist, who specializes in communications with a creative edge and which are result driven and always positive.
Video Everywhere: TV Marketing Amplified!