As Vice President of Reporting and Analytics for 360i, Kevin Geraghty is responsible for delivering data-driven insights that enhance marketers' business results. An expert in revenue focused analytics, Kevin has developed business processes and systems that contribute hundreds of millions to the revenues of several Fortune 500 companies. He has received honors from the Institute for Operations Research and the Management Sciences (INFORMS) for outstanding Operations Research practice and his work has been pivotal in promoting broad acceptance of innovative uses for advanced analytics in business.

Kevin's extraordinary track record of success includes his work on National Car Rental reservations management systems, which reversed a decision to liquidate the company and generated an estimated $2 billion in corporate value. At Delta Air Lines, Kevin was the principal architect of the origin and destination management system, which enhanced annual revenues by more than $50 million. At GMAC Insurance, he introduced online real-time dynamic ratemaking to the property and casualty insurance industry and authored a groundbreaking patent. Kevin has also consulted on pricing, logistics and marketing issues for British Airways, The Coca-Cola Company, Reuters and UPS.

Kevin holds a Masters degree in Management Science and a BA in Mathematical Science from the National University of Ireland. He is founder of the INFORMS Revenue Management section, past President of the Atlanta INFORMS Chapter and has served as a mentor for the Georgia 100 program.

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