Jackie Kulesza leads Starcom's Video Center of Excellence, directing video investment and driving future opportunities within the agency's "video is everywhere" strategy. Kulesza looks across the marketplace holistically and continuously adapts the agency's approach to video investment to reflect the consumer's continually changing viewership behavior. As a leading negotiator in the marketplace, she has the ability to break away from the norm and find new pathways to consumers for some of the world's largest marketers -- such as Bank of America, Kellogg's, and Allstate -- with a variety of media partners. By leveraging her high-level media partner relationships, Kulesza has become a key advocate for increased accountability and measurability across all screens.
TV, Video & Social
Video Everywhere: TV Marketing Amplified!