Kristian (Kris) Magel serves as EVP, director national broadcast for Initiative, one of the Interpublic Group’s two worldwide media networks and part of the company’s Mediabrands unit. He is responsible for overseeing all national negotiations and related activities for the agency’s major television marketing clients including Hyundai, Kia, Dr. Pepper Snapple Group, Miller Coors, Lionsgate, USAA, Hasbro Toys, Vizio, Ameriprise, Kao Brands, Victoria Secret, PETCO and Nikon. Prior to joining Initiative in 2007, Magel held the position of SVP, national broadcast at Zenith where he created a fully integrated buying unit for Maybelline/Garnier that recognized early on the value of digital media working in conjunction with television. The group had the versatility to build custom 360° partnerships across multiple platforms, including the negotiation of digital extensions and other emerging media venues. This strategic activation approach was a key factor in him being named a 2007 “Media All-Star” by Mediaweek. Prior to Zenith, Magel worked at Optimedia in a variety of roles of increasing responsibility, including SVP, national broadcast, where he managed clients including T-Mobile, Whirlpool, BMW, New York Life Insurance and Dreyfus. He also worked for DeWitt Media handling TV and radio accounts including Discovery Networks, Reebok and Lexmark. A veteran with nearly two decades of experience in the media business, Magel has proven himself a formidable negotiator who has earned the respect of networks for both his analytical approach to the marketplace and his passionate representation of clients.
Video Everywhere: TV Marketing Amplified!