Mukund oversees the Brand platform at DataXu, leading the company's efforts in aligning advertising solutions and developing go-to market strategies to address the fast-growing online brand advertising area. DataXu uses a data driven approach to delivering advertising solutions and measuring the impact of cross-channel media including display, social, mobile & video in delivering brand marketing objectives. Prior to DataXu, Mukund was Sr. Director, Product Marketing at Tremor Video where he lead the company's product marketing, vertical go-to market, and sales enablement efforts. Mukund cut his teeth in digital media at Yahoo!, where he was a Director of Product Marketing at the Yahoo! Media Group, responsible for delivering high-impact advertising programs for the top 200 brands using consumer promotions & integrated media. Mr. Ramachandran holds an MBA from the Thunderbird School of International Management, and a Master's in Management Studies from BITS, Pilani, India.
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