Greg has broad leadership experience across digital media, video, live streaming, professional sports & entertainment, publishing, software, search and discovery, data, ad tech, startups, large strategic “needle moving” strategic partnerships and sales.
Greg is a strategic and entrepreneurial strategist with proven experience in building award winning companies. Greg has a strong history and proven expertise in setting direction, vision and overall strategy that inspires all internal and external stakeholders. This inspirational vision leads to the creation of incredibly strong teams that achieve award winning profitable businesses.
The foundational planning and strategy behind all the companies Greg has been a part of has resulted in successfully raising over $50 million dollars in venture, angel and strategic/JV investment capital. Foundational planning and strategy are core to Greg’s strategic and operational toolset.
Greg is currently CEO of Immerss Studios in Los Angeles / DFW. Immerss is a live interactive streaming (TV) multi-platform network that reaches highly engaged (live) audiences in sports, entertainment, live events, health/wellness and fashion. Immerss is scaling and monetizing an extensive influential talent and content network through its live interactive platform. The Immerss network functions as a direct-to-consumer pipeline for media companies, content creators and brands leveraging audiences on YouTube live, Facebook live and Immerss.coms o/o platform for live programming and advanced monetization. Immerse offers bi-directional live content interaction and real time product sales similar to a home shopping channel for various products and merchandise.
For the past 6 years prior to Greg’s appointment at Immerss Studios Greg was CEO of SendtoNews a venture backed global sports video platform. Greg led the company from its inception to becoming the official exclusive rights holder to over 75+ professional sports leagues (NBA, NFL, MLB, NASCAR, THE PGA TOUR etc.) short for video and live streaming (MLB / MLBAM) video content. The company generated over 2.4B annual viewers and was a top comScore (#1 / #2) ranking company in several categories. The company also generates significant revenues through its partnerships with FOX Sports, CBSi (digital) Bleacher Report, USA TODAY and many others. During his time at SendtoNews Greg also launched a sub brand to tackle tough viewership issues facing the video market called Sports Station. A YouTube style MPN for all of the sendtonews sports content.
1. PROFIT 500 (2015) Achieved recognition for building one of fastest growing companies in Canada.
2. The Globe & Mail top 24/7 executive 2015
2. BUSINESS IN VANCOUVER, TOP 40 under 40 - 2012
3. ERNST & YOUNG Entrepreneur of the year award finalist 2006
4. DOUGLAS MAGAZINE, TOP 10 to WATCH - March 2012
5. BC BUSINESS Magazine's TOP 20 (#4) Most innovative technology companies - April 2012
6. BC TECHNOLOGY: READY TO ROCKET AWARD 2013 - Named to the B.C. technology ICT Ready to Rocket list for 2013, revenue and growth award for ICT leaders of tomorrow.
RECENT PRESS (click links for full articles)
Forbes, Smart Money: “Tech Start-Up To Grow Revenue”
The Globe & Mail: “24/7 Executives”
The Globe & Mail: “Mavericks”
Douglas Magazine “cover” the digital visionary CEO turns good ideas into paradigm changing enterprises.
INMA: the international news media association “mad men of today are digital”
Major League Baseball local coverage
Greg Bobolo on Super bowl XLVIII & NFL digital in Canada https://www.youtube.com/watch?v=f5D0bd7H8PQ
NFL local coverage